✊ A clever hack that helped this podcast rack up 200k Spotify followers

251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

Subscribe to our show, Podcast Marketing Trends Explained
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Have a great weekend. And as always...

Stay Scrappy,

In 2025, I'm doing something a little different when it comes to my 1:1 Podcast Growth Engine Program.

In the program, I spend 10-15 hours auditing your show, record a feature film-length video report breaking down what's working, what's not, and what you need to do, and then work with you directly on an ongoing basis to grow your podcast, email list, and revenue.

After working myself to near-burnout in 2024 averaging more than an audit per week, in 2025, I'll be implementing a hard cap of 26 new Podcast Growth Engine clients for the year.

In addition to the cap, as of January 1, 2025, the price to get started is going up from $3,000 for the initial 3-month sprint to $4,500.

If you're interested in reserving your spot in my audit queue, I've set aside 10 slots at the current pricing.

Plus, if you sign up before the new year, you'll get immediate access to all the playbooks, twice weekly live calls with me, the PMA community, and much more while waiting for your audit and 3-month sprint to officially start—all at no extra cost.

Last year I ran a similar deal and many clients ended up getting as much as 6-months free bonus time.

If you're interested in learning more and grabbing one of the 2025 spots, reply with "Growth Engine" and I'll send you over all the details.

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