✊ A clever hack that helped this podcast rack up 200k Spotify followers

Published over 1 year ago • 2 min read
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251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

  1. ​Subscribe to our show, Podcast Marketing Trends Explained
  2. Leave us a review that includes your show name
  3. Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy,

In June, I've got space to help two 6-figure coaches, consultants, or advisors build out their Podcast Growth Engines — Step by step.

Our goal: Clients, cash, and credibility all driven by a marketing system built on compounding assets, where your business gets easier with each new episode and asset you build.

In the first 8 weeks, I'll help you:

  1. Install your first Conversion Conduitâ„¢ to unlock the leads and sales currently locked up in your podcast.
  2. Optimize your show's in-app discovery to unlock your growth.
  3. Tune your production and marketing process to unlock hours of time every week.

Then, we'll use the extra time and cash to pour fuel on the fire by:

  • Developing (or refining) your Killer Conceptâ„¢ to accelerate both your growth and conversions
  • Mapping out your personal Content Strategy Schematicâ„¢ designed around the content your specific audience needs to see and hear to convert for your specific offer.
  • Upgrade your Logic-Based Offerâ„¢ so it sells easier (and at higher rates) than ever.

With these systems in place, we'll continue to build out and optimize the rest of your Podcast Growth Engine (The Email Engine, Wavelength POV, Exposure Engine, Activation Campaigns) — to compound your sales and audience month after month.

I'll be onboarding people next week, and am choosing people now.

If you'd like my personal help building your Podcast Growth Engine, hit reply with "Growth Engine" and I'll share the details.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘

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