✊ A clever hack that helped this podcast rack up 200k Spotify followers

251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

Subscribe to our show, Podcast Marketing Trends Explained
Leave us a review that includes your show name
Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy,

PS. Starting next week, I'm working 10 business owners who want to package their expertise into an easy-to-sell, easy-to-scale Logic-Based Offer™ offer that converts based on its structure… rather than pressure, persuasion, or sales tactics.

Since developing and refining this offer for myself, I’ve been helping my clients develop their own Logic-Based Offers around their expertise.

Most often, these are coaches, consultants, advisors and educators with businesses like mine that are:

Showing promise, getting their clients results… but stuck hovering around the $100k revenue threshold.

Together, we pull apart their offers and their sales process, and then reassemble the pieces so the logic cascades perfectly:

↘️ Business Goals

↘️ Business Model

↘️ Offer

↘️ Promise

↘️ Diagnosis

↘️ Prescription

↘️ Deliverables

↘️ Structure

↘️ Sequencing

↘️ Price

↘️ Payment Plans

↘️ Risk Reversal

Just a few results of this work include:

Tom, a consultant — who built a new, $25,000 offer around work he was already doing for free, sold four of them almost immediately, generating $100,000 in revenue.
Alice, a book coach — who converted her existing $4,000 offer into a $30,000 offer and signed two perfect-fit clients almost immediately after rebuilding the logic.
Geoff, a couples therapist — who raised the price of his group program, repackaged it in new sales materials, and ran an Activation Campaign that quickly generated $24,000.
Philip, a strength training and fitness coach — who ran a low-lift Activation Campaign while juggling a full-time job, a three-episode-per-week podcast, and an active coaching business, and brought in $15,000
Heidi, a coach for freelance fashion designers — who unlocked more than $20,000 from her first Activation Campaign after restructuring her sales process.

My goal is to add you to the wall of fame of client wins listed above.

And to do so, I’ll be spending lots of time with every member, giving you everything you need to develop, validate, and launch a new Logic-Based Offer that brings in clients and cash.

There are 10 total spots available.

If you’re interested and you meet the criteria above, hit reply with “Offer Logic” and I’ll send over the full program details.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘