✊ A clever hack that helped this podcast rack up 200k Spotify followers

251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

Subscribe to our show, Podcast Marketing Trends Explained
Leave us a review that includes your show name
Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy,

PS. Next week, I'm organizing a small group of experts (coaches, consultants, educators, service providers) who want to convert more clients and customers from their shows.

I'm looking for established folks who have an existing show, a validated offer ($10k+ sold), and an email list (even if you're not making use of it) — and are interested in reconfiguring their marketing system to improve both its efficiency and profitability.

The goal is simple:

Recurring $10k months driven by a combination of a simple and sustainable podcast and email marketing system.

Then, we'll use that momentum to fine-tune your larger marketing and sales system—so you can scale up to a High Margin³ Business™ with an abundance of time, profit, and creative bandwidth.

I'm making it super easy to get started for only $250.

I've got room to onboard 3 people in April, and will be working very closely with this group for the next 8 weeks while we build momentum and start driving sales.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘