✊ A clever hack that helped this podcast rack up 200k Spotify followers

251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

Subscribe to our show, Podcast Marketing Trends Explained
Leave us a review that includes your show name
Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy,

PS. It’s interesting to note that while I’m nervous about the trip, I’m not at all nervous about taking two weeks off from the business.

This is a big change from even just two years ago, when the idea of taking this much time off, without my laptop or phone would have felt wildly irresponsible.

But today, my business is built around systems where the emails will keep going out, clients have access to everything they need to keep making progress, and when I get back, I already know the exact revenue floor for July (and August, September, etc).

That’s the beauty of a recurring revenue membership model.

If you’ve been thinking of creating a membership product for your business, my friend, Jay Clouse is hosting a free, 3-day membership summit next week.

In it, he’ll be sharing everything he’s learned building a $500k/year membership, The Lab, for his business, and helping many others build similar (or bigger) memberships for their businesses.

👉 Grab all the details and save your spot here

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘