✊ A clever hack that helped this podcast rack up 200k Spotify followers

251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

Subscribe to our show, Podcast Marketing Trends Explained
Leave us a review that includes your show name
Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy,

If you'd like an honest, no-punches-pulled assessment of what's keeping your show from generating the growth and conversions it should be, I'm currently opening up Q3 availability for my X-Ray Audits.

These audits are the most powerful and comprehensive tool I offer, and I’ve designed them specifically to spot and solve the following problems for coaches and advisors:

An audience that loves the show but refuses to buy from you (but will from your guests)
A proven offer that gets your clients results… but struggle to sell consistently, with leads regularly ghosting you after a sales call or email exchange.
Spiky, unpredictable revenue cycles that leave you constantly stressed about your next month’s income
You regularly get passed over for speaking, partnership, and summit opportunities in your space… even though you’re more qualified than the people who get them
Pouring countless hours into social media with barely any discernible impact on either your growth or your sales
The sneaking feeling that things should be easier, given everything you’ve built (podcast, product, lead magnets, newsletter, just to name a few), and the feedback you regularly get on the quality of your work.

Unlike other specialized programs that tend to optimize for narrow siloed aspects of a business…

My job with the audits is to give you the full, comprehensive picture of how the various pieces of your business and marketing strategy fit together (or as is probably the case right now, don’t).

The end result?

Full clarity into exactly why your show hasn’t been driving the sales and growth you thought it would…

And a step-by-step roadmap on what to do—in precisely what order—to fix it.

Here’s how it works:

First, we start with an intensive assessment of your business, offers, brand, and marketing assets to spot brand and strategy-level issues and opportunities.

Second, I spend 10–15 hours with your show and related material before delivering a feature-film-length video report talking through my findings, recommendations, and suggested sequencing (don’t worry, it’s timestamped and bullet-pointed).

Third, we systematically work through the roadmap, with me guiding you on exactly what to do, how to do it, and providing insight, feedback, ideation support at every step to cut down the time to results (and revenue).

There are 3 audits available in Q3, and an 8-week waitlist.

That said, if you book your spot now, you'll get immediate access to the Podcast Marketing Academy Membership, our first 1:1 call, and twice-weekly group coaching with me to help you build momentum leading up to the audit.

If you're interested in learning more, hit reply with "X-Ray" and I'll shoot over the details.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘