✊ A clever hack that helped this podcast rack up 200k Spotify followers

251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

Subscribe to our show, Podcast Marketing Trends Explained
Leave us a review that includes your show name
Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy,

Whenever you're ready to get serious about growth for your show and business, here are three ways we can work together:

Identify the hidden gaps in your podcast marketing & conversion strategy with the EARS Marketing Assessment

Complete this short 2-min quiz and get a personalized assessment of the biggest issues keeping you from more listeners, clients, and customers, plus recommendations on how to fix them.
Get the step-by-step playbook for your first 500 podcast subscribers

First500 is a short, highly-actionable course & playbook walking you through the specific steps to find your ideal listeners, boost your exposure, and convert them into subscribers. Stripped of complex marketing strategies, jargon, and fluff, the course can be completed in one sitting and will get you growing immediately.
Work with me privately (Next Availability: August 2025)

If you're a coach, consultant, service provider, or online educator who's been producing your show for at least a year, have a proven product or service, and are looking for help converting more listeners into clients and growing your show, send me an email with the subject line "Podcast Growth Engine". Tell me a bit about your show, your business, and what you'd like to work on together and I'll get you all the relevant details on how we can work together to add $1k-$5k/mo in podcast-driven revenue to your business within 8 weeks and then scale up from there.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!