✊ A clever hack that helped this podcast rack up 200k Spotify followers

Published about 1 year ago • 2 min read
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251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

  1. ​Subscribe to our show, Podcast Marketing Trends Explained
  2. Leave us a review that includes your show name
  3. Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy,

PS. It's currently week one of the Black Friday Blitz, where I'm making a series of special offers on every single product and service I have—from standalone courses, to the PMA Membership, to 1:1 coaching and audits.

Here’s how everything works:

  • From Monday, November 10th, I’m going to roll out three consecutive limited-time offers, the final of which will wrap up Wednesday, November 26th, the day before Thanksgiving.
  • This week, you can grab The Assembly Line, a collection of all my premium trainings for just $250 (89% off).
  • Next week, I'll be making a special offer on the Podcast Marketing Academy Annual Membership.
  • Finally, I'll be making a mystery (for now) offer that will be the most expensive thing I’ve ever offered.

Here’s a nifty little graphic I made to see how it’s all going to play out.

There will be a limited number of each offer available as follows:

  1. ​Workshop Bundle (100/100 Currently Available)
  2. PMA Membership Offer (10/10 Available)
  3. ??? (???)

I have no idea if running these offers is a good idea.

And I have no idea how long these quantities will last.

But given that the deals will be going out to the 10,000 growth-focused podcasters who read this newsletter, my guess is not long.

If you've been thinking about signing up for any of these offers, there's never been a better opportunity.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

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🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘

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