✊ A clever hack that helped this podcast rack up 200k Spotify followers

251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

Subscribe to our show, Podcast Marketing Trends Explained
Leave us a review that includes your show name
Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy,

This week, I’m opening up a limited number of slots for my System Diagnostic marketing system audits, where you run through your marketing, content, offer, and sales system with a fine-tooth comb together to identify growth and client-blockers….

And then develop a detailed roadmap of what to fix to get things flowing.

The goal is to pack as much insight, problem ID, and strategy design into as little time as possible.

These audits are designed for expertise-based business owners (coaches, consultants, advisors, etc) who are stuck around the $10k/mo plateau and are looking to build a cohesive system to increase demand and raise their rates…

While reducing the time and effort you spend on marketing and sales.

Here’s how it works.

You fill out a form giving me the background information on your show and your business.
You complete a short crash course (<1hr) on the dynamics of marketing and selling your expertise via your content, so we can hit the ground running on the call.
Then we’ll hop on a 90-min call, and we’ll walk through your entire process, giving you feedback on everything I’m seeing—including the problems, the opportunities, and the exact next steps I would take in order to fix it if I were in your shoes.

Two hours of prep from you. Then 90 Minutes on the call together.

In and out, and you have a clear roadmap of why your system isn’t working and what to do to get it aligned.

My typical hourly consulting rate is $1,000 per hour.

And my full-length X-Ray Audits start at $5,000.

But I’m making 5 of these mini-audit sessions available for a stupidly simple price of $250.

Here’s who this is for:

You’re a coach, consultant, advisor, or educator already making at least ~$10k/mo
Your show is designed to attract clients and customers to your business
You have a proven offer that you’ve already sold at least $50k of
You want to become world-class at your podcast, marketing, and business, and are looking for an actionable roadmap of how to do it

If that’s you, hit reply with the word “Diagnostic” and I’ll send over the info on how to book your slot.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘