✊ A clever hack that helped this podcast rack up 200k Spotify followers


251 WORDS | READ TIME: 0.9 MIN

Happy Friday friends,

There's only one reason anyone listens to a podcast.

If you've been around this scrappy neck of the woods long, you already know what that reason is:

The show does some "Job" for them.

In other words, in exchange for spending their time with the show, a listener is getting some kind of tangible benefit in return.

That return might be anything from teaching them a skill to making them smarter, making them laugh to shifting their mood, putting them to sleep, fending off boredom, and countless more.

Every highly marketable show is built around a clear listener-oriented Job.

But some shows take it a step further.

Take English Learning For Curious Minds.

On the surface, it's a podcast with a clear and straightforward job: Help non-native English speakers learn the language.

Clear, desirable... but not particularly unique.

There are dozens of English learning podcasts after all.

Despite the heavy competition, however, this show has managed to grow an audience of more than 200k followers on Spotify alone.

How?

Check out this week's roast to find out.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

  1. Subscribe to our show, Podcast Marketing Trends Explained
  2. Leave us a review that includes your show name
  3. Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy,

If you find yourself missing this newsletter over the holidays and are looking for something to fill the void, now's as good a time as any to catch up on both my podcasts.

Here are some recommended starting episodes.

Podcast Marketing Trends Explained

  • What Everyone's Getting Wrong About Video (Audio / YouTube)
  • The Conflicting Data Behind Paid Podcast Growth Strategies (Audio / YouTube)
  • How We'd Spend $500/$2,500/$10,000 To Grow Our Show (Audio / YouTube)

Roast My Podcast

  • This Show Demonstrates Why Interview Shows Fail (YouTube)
  • A Genius Hack for Creating an Ultra Compelling Show (YouTube)
  • How to Beat Bigger Podcasts as an Indie Creator (YouTube)

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🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘