Specifically, my goal was to answer two questions:
What is the difference in cost to acquire audience attention for each format? (accounting for production costs, etc)
Do video podcasts lead to growth of the creators and brands that embrace them… or is it simply correlated?—ie. Established creators and brands expanding into video as an investment in future growth.
The report breaks down both of these questions.
But I just recorded a video sharing some additional perspective, musings, and hunches after spending many hours parsing this data...
Including several assumptions I had about each format going in that were proven wrong.
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Have a watch and let me know what your thoughts are on The Great Audio/Video Podcasting Debate.
Have a great weekend.
Stay Scrappy,
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Work with me privately ( 4 2 March Slots Available) ​ ​If you're a coach, consultant, service provider, or online educator who's been producing your show for at least a year, have a proven product or service, and are looking for help converting more listeners into clients and growing your show, send me an email with the subject line "Podcast Growth Engine". Tell me a bit about your show, your business, and what you'd like to work on together and I'll get you all the relevant details on how we can work together to add $1k-$5k/mo in podcast-driven revenue to your business within 8 weeks and then scale up from there.
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