Specifically, my goal was to answer two questions:
What is the difference in cost to acquire audience attention for each format? (accounting for production costs, etc)
Do video podcasts lead to growth of the creators and brands that embrace them… or is it simply correlated?—ie. Established creators and brands expanding into video as an investment in future growth.
The report breaks down both of these questions.
But I just recorded a video sharing some additional perspective, musings, and hunches after spending many hours parsing this data...
Including several assumptions I had about each format going in that were proven wrong.
Have a watch and let me know what your thoughts are on The Great Audio/Video Podcasting Debate.
Have a great weekend.
Stay Scrappy,
PS. It's currently week one of the Black Friday Blitz, where I'm making a series of special offers on every single product and service I have—from standalone courses, to the PMA Membership, to 1:1 coaching and audits.
Here’s how everything works:
From Monday, November 10th, I’m going to roll out three consecutive limited-time offers, the final of which will wrap up Wednesday, November 26th, the day before Thanksgiving.
This week, you can grab The Assembly Line, a collection of all my premium trainings for just $250 (89% off).