✊ [Invite] Let's make your best episode yet


Hi there,

Last week, I announced my new Overdrive coaching program, where I get in the weeds and collaborate heavily with my clients on everything from quarterly campaign strategy right down to co-creating individual episodes together.

It’s my most in-depth (not to mention fun) offer yet.

And at $18k/year for the few early bird slots I made available, it’s also my most expensive.

Of course, Overdrive isn’t for everyone.

It’s for folks who already have strong lead flow, strong sales, and are looking to double down on the craft, intention, and focus of their work to really blow things up.

For these people, just 1-3 new clients a year will more than pay for the cost of the program, even once it jumps up to the full $30k/year price in the next few months.

Of course, relatively few people are in the position to take advantage of this offer.

But that’s not to say they're the only ones whose shows and businesses could benefit from fine-tuning the craft and quality of their episodes.

So today, I’m opening up a few spots in a new “craft-accelerator” offer where I’ll work with you directly to improve your episodes and your show in a short-term sprint.

It’s called Best Episode Yet.

Here’s how it works:

  1. You pick an upcoming episode you’d like to develop together
  2. Over the course of a two-hour co-creation session, you and I will develop the episode together—identifying the core hook, tension, and relevance before applying my 3D Episode process to create a highly engaging, multi-dimensional episode that hooks and engages listeners.
  3. Once you’ve produced the episode, I’ll have a listen.
  4. Then, we’ll meet for an hour to “review the game tape” and debrief. I’ll share what worked, what didn’t, and what you could have done differently in the interview, script, or edit to make it even better, and give you a gameplan for your next episode.

By the end of our mini-sprint, you’ll have your best episode ever—one that sets a new bar for all episodes going forward...

As well as the template and process to apply to all future episodes.

This is the exact same process I take my Overdrive clients through on a monthly basis.

Since I started running these sessions with clients a year ago, they’ve become my absolute favourite part of my work.

But this type of hands-on, done-with-you style coaching has also become my own default whenever I want to learn a new skill.

Because not only do I leave the engagement with a complete and ready-to-ship result…

Going through the creative process with a true expert helps me develop the muscle memory of what exceptional work feels like...

Along with a process and templates to follow that levels up all of my future work in that field immediately.

For me, this form of creative collaboration has become so valuable that I’ve started pitching it to coaches I've been considering to skip their multi-month structured programs and instead pay well above their hourly rate to block off a half day and work with them 1:1 to work through a project together.

Now, while I’ve been taking my 1:1 clients through this process for the past year…

This is the first time I’m offering it as a standalone offer, where I don’t have the context of having done a comprehensive audit of their show and business first.

So, I'm wanting to test it out and dial it in with a small number of people before officially rolling it out.

And I want to make it a no-brainer to get started.

Once I’ve dialled in this offer with a handful of early adopters, Best Episode Yet will be $2,500.

But…

I’m making four slots available at just $500 each.

An 80% discount.

Here’s what you’ll get if you sign up:

  • 2-hour 1:1 episode co-creation session with me (Normally $1,500)
  • Audit of the completed episode (Normally $500)
  • 1-hour 1:1 review, analysis, and debriefing session with me (Normally $1,000)
  • Lifetime access to Episode Engineering — my course on developing an episode structure that makes your show easy to make and easy to market (Normally $500)
  • 1 Month access to the Podcast Marketing Academy Membership (Normally $250)

If you’re interested, you can sign up directly at the link below.

When the four slots are gone, they’re gone.

👉 Book your Best Episode Yet slot

Stay Scrappy,

Whenever you're ready to get serious about growth for your show and business, here are three ways we can work together:

  1. Identify the hidden gaps in your podcast marketing & conversion strategy with the EARS Marketing Assessment

    Complete this short 2-min quiz and get a personalized assessment of the biggest issues keeping you from more listeners, clients, and customers, plus recommendations on how to fix them.
  2. Get the step-by-step playbook for your first 500 podcast subscribers

    First500 is a short, highly-actionable course & playbook walking you through the specific steps to find your ideal listeners, boost your exposure, and convert them into subscribers. Stripped of complex marketing strategies, jargon, and fluff, the course can be completed in one sitting and will get you growing immediately.
  3. Work with me privately (1 April Slot Available)

    If you're a coach, consultant, service provider, or online educator who's been producing your show for at least a year, have a proven product or service, and are looking for help converting more listeners into clients and growing your show, send me an email with the subject line "Podcast Growth Engine". Tell me a bit about your show, your business, and what you'd like to work on together and I'll get you all the relevant details on how we can work together to add $1k-$5k/mo in podcast-driven revenue to your business within 8 weeks and then scale up from there.

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🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘