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Hi friends,
Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.
In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.
I don't know about you, but this new data has me incredibly excited.
Here's why.
With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.
If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.
Luckily for us, Spotify has solved that problem themselves.
Another problem still exists, however, which was the real root of the original experiment I was trying to run.
Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?
The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.
And together, we can do just that.
Here's how:
- Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
- Upload it here
- I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks
Deal?
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Stay Scrappy,
PS. Starting next week, I'm going to be making a series of special offers on every single product and service I have—from standalone courses, to the PMA Membership, to 1:1 coaching and audits.
I’m calling it the Black Friday Blitz.
Here’s how it’s gonna work:
- Starting Monday, November 10th, I’m going to roll out three consecutive limited-time offers, the final of which will wrap up Wednesday, November 26th, the day before Thanksgiving.
- The first offer will be the best deal I’ve ever offered in terms of value for money.
- The final offer will be the most expensive thing I’ve ever offered.
- The in-between offer is just right if you've been thinking of joining the PMA Membership but need a little extra incentive.
Here’s a nifty little graphic I made to see how it’s all going to play out.
There will be a limited number of each offer available as follows:
- Workshop Bundle (100 Available)
- PMA Membership Offer (10 Available)
- ??? (???)
I have no idea if running these offers is a good idea.
And I have no idea how long these quantities will last.
But given that the deals will be going out to the 10,000 growth-focused podcasters who read this newsletter, my guess is not long.
If you're interested, it might be worth setting an alarm.
Thanks for being a PMA Member!
Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!
Reply anytime, I love hearing from you!
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🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘
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