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Hi friends,
Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.
In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.
I don't know about you, but this new data has me incredibly excited.
Here's why.
With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.
If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.
Luckily for us, Spotify has solved that problem themselves.
Another problem still exists, however, which was the real root of the original experiment I was trying to run.
Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?
The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.
And together, we can do just that.
Here's how:
- Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
- Upload it here
- I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks
Deal?
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Stay Scrappy,
Whenever you're ready to get serious about growth for your show and business, here are three ways we can work together:
- Identify the hidden gaps in your podcast marketing & conversion strategy with the EARS Marketing Assessment
Complete this short 2-min quiz and get a personalized assessment of the biggest issues keeping you from more listeners, clients, and customers, plus recommendations on how to fix them.
- Get the step-by-step playbook for your first 500 podcast subscribers
First500 is a short, highly-actionable course & playbook walking you through the specific steps to find your ideal listeners, boost your exposure, and convert them into subscribers. Stripped of complex marketing strategies, jargon, and fluff, the course can be completed in one sitting and will get you growing immediately.
- Work with me privately (Next Availability: August 2025)
If you're a coach, consultant, service provider, or online educator who's been producing your show for at least a year, have a proven product or service, and are looking for help converting more listeners into clients and growing your show, send me an email with the subject line "Podcast Growth Engine". Tell me a bit about your show, your business, and what you'd like to work on together and I'll get you all the relevant details on how we can work together to add $1k-$5k/mo in podcast-driven revenue to your business within 8 weeks and then scale up from there.
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