243 WORDS | READ TIME: 0.9 MIN |
Hi friends,
Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.
In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.
I don't know about you, but this new data has me incredibly excited.
Here's why.
With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.
If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.
Luckily for us, Spotify has solved that problem themselves.
Another problem still exists, however, which was the real root of the original experiment I was trying to run.
Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?
The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.
And together, we can do just that.
Here's how:
- Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
- Upload it here
- I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks
Deal?
|
Stay Scrappy,
In 2025, I'm doing something a little different when it comes to my 1:1 Podcast Growth Engine Program.
In the program, I spend 10-15 hours auditing your show, record a feature film-length video report breaking down what's working, what's not, and what you need to do, and then work with you directly on an ongoing basis to grow your podcast, email list, and revenue.
After working myself to near-burnout in 2024 averaging more than an audit per week, in 2025, I'll be implementing a hard cap of 26 new Podcast Growth Engine clients for the year.
In addition to the cap, as of January 1, 2025, the price to get started is going up from $3,000 for the initial 3-month sprint to $4,500.
If you're interested in reserving your spot in my audit queue, I've set aside 10 slots at the current pricing.
Plus, if you sign up before the new year, you'll get immediate access to all the playbooks, twice weekly live calls with me, the PMA community, and much more while waiting for your audit and 3-month sprint to officially start—all at no extra cost.
Last year I ran a similar deal and many clients ended up getting as much as 6-months free bonus time.
If you're interested in learning more and grabbing one of the 10 8 remaining early bird slots for 2025, reply with "Growth Engine" and I'll send you over all the details.
|
How does a small, indie podcast consistently make 6-figures a year in sponsorship revenue? Danielle, one of my Podcast Growth Engine clients is breaking down her exact strategy and how you can apply it for yourself in this two-part workshop series.
Thanks for being a PMA Member!
Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!
Reply anytime, I love hearing from you!
|
|
|