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Hi friends,
Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.
In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.
I don't know about you, but this new data has me incredibly excited.
Here's why.
With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.
If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.
Luckily for us, Spotify has solved that problem themselves.
Another problem still exists, however, which was the real root of the original experiment I was trying to run.
Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?
The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.
And together, we can do just that.
Here's how:
- Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
- Upload it here
- I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks
Deal?
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Stay Scrappy,
If you're a business owner or marketer with a podcast that isn't attracting and converting listeners like you suspect it could be and you're are looking for an honest, no-punches-pulled, no-stone-left-unturned assessment of why—and how to fix it, I'm looking to onboard a couple more folks before the end of the month to my 1:1 Podcast Growth Engine program.
Here's how it works:
- I spend 10-15 hours auditing your show, poring over the most minute details.
- I then put together a 1.5–3 hour video report breaking down precisely why your show isn't growing and/or converting buyers, the specific problems that must be addressed, and my recommendations on how to fix them.
- We meet for 90-min to debrief, answer all your questions, and start workshopping solutions.
- I put together a personalized 6-week growth plan to help you solve the biggest bottleneck as quickly as possible.
- We meet up 1:1 every 6 weeks to strategize together, followed by a new custom growth plan from me.
If you're interested in learning more and grabbing one of the remaining spots, reply with "Growth Engine" and I'll send you over all the details.
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