✊ Making sense of Spotify's new "discovery dashboard"

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Hi friends,

Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.

In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.

I don't know about you, but this new data has me incredibly excited.

Here's why.

With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.

If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.

Luckily for us, Spotify has solved that problem themselves.

Another problem still exists, however, which was the real root of the original experiment I was trying to run.

Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?

The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.

And together, we can do just that.

Here's how:

1. Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
2. ​Upload it here​
3. I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks

Deal?

Stay Scrappy, If you're looking for an honest, no-punches-pulled assessment of why your show isn't growing and/or converting clients & customers, followed by a personalized step-by-step gameplan for your show, I'm currently booking X-Ray Audits for 2026. On these audits, I spend 10-15 hours studying every aspect of your show and then put together a 1.5–3 hour video report of the precise issues that are stifling your growth. Following the audit, we meet up to discuss the findings and next steps, then I build you a hyper-actionable growth plan showing you exactly what to do to get moving in the right direction. If you'd like to learn more about grabbing one of the 12 slots available in 2026, reply to this email with "Audit" and I'll send you all the info. Thanks for being a PMA Member! Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further! ​Visit the forum ↗​ ​Join an upcoming live event ↗​ ​Update your billing info ↗​ Reply anytime, I love hearing from you! ​ 🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘

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