✊ Making sense of Spotify's new "discovery dashboard"

243 WORDS | READ TIME: 0.9 MIN

Hi friends,

Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.

In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.

I don't know about you, but this new data has me incredibly excited.

Here's why.

With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.

If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.

Luckily for us, Spotify has solved that problem themselves.

Another problem still exists, however, which was the real root of the original experiment I was trying to run.

Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?

The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.

And together, we can do just that.

Here's how:

Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
Upload it here
I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks

Deal?

Stay Scrappy,

PS. Yesterday, I hosted an open house where I walked through how the PMA Membership has been designed to help you achieve the goal of $15k/mo in predictable revenue, as well as a tour of how the community is set up and the resources members have access to.

If you couldn't make the live call, you can check out the replay here.

If you'd prefer to skim, here are the timestamps of some of the highlights.

[07:08] Our goal: $15k/mo predictable revenue
[09:27] Design challenge 1: How we build a low-effort, high-impact growth strategy
[16:36] Design challenge 2: How we build a low-friction, low-pressure sales experience
[22:38] Design challenge 3: How we build an automated growth & sales system
[28:32] The Podcast Growth Engine model: The specific core assets we build to achieve our goal
[31:44] Who's the best fit for the membership
[33:45] Community tour
[40:41] Becky's member experience
[46:39] Q&A

The Assembly Line Upgrade Option:

If you purchased The Assembly Line bundle last week but are interested in more support from me and a community of other series podcasters via the PMA Membership, hit reply and let me know.

I'll happily apply whatever you've already paid as a credit to this Membership offer.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘