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Hi friends,
Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.
In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.
I don't know about you, but this new data has me incredibly excited.
Here's why.
With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.
If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.
Luckily for us, Spotify has solved that problem themselves.
Another problem still exists, however, which was the real root of the original experiment I was trying to run.
Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?
The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.
And together, we can do just that.
Here's how:
- Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
- Upload it here
- I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks
Deal?
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Stay Scrappy,
PS. I'm currently looking for 4 very specific people to work with for the next round of my private program, The Podcast Growth Engine, starting on June 2nd.
Here’s what I’m looking for:
- You want your podcast to attract new clients and accelerate the growth of your business
- You’ve been podcasting for at least a year, have produced 30+ episodes of your show, and are averaging at least 250 dl/ep
- You have a product or service valued at $1k or are looking to build one
- You have an email list with at least 500 subscribers (even if you’re not making use of it)
- You can commit 2 hours per week from the start of June
- You’re friendly, kind, and coachable
- You have a thing for Canadian accents and spellings (optional, but encouraged 😂)
If that’s you, hit reply to this and let me know a bit about where you’re at with your show and your business.
I’ll be choosing people over the next couple of weeks.
Thanks for being a PMA Member!
Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!
Reply anytime, I love hearing from you!
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