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Stay Scrappy,
YOUR INVITATION: THE PODCAST MARKETING ACADEMY MEMBERSHIP
This week, I’m assembling a small group of expertise-based business owners (coaches, consultants, educators, service providers) who want to build a Podcast Growth Engine-style business inside my Podcast Marketing Academy mentorship community.
Our goal: $15k/mo based on a self-sustaining marketing system that’s easy to maintain, is powered by creative work you love to do, and where each new episode, email, and marketing asset you create makes the overall system work better, faster.
I’ll show you exactly how I’ve built this system for myself, give you all my tools, schematics, and under-the-hood examples, and personally guide you as you implement them for yourself.
To get there, you’ll install (or upgrade) my 5 core systems, starting with the one that will be the biggest needle mover for you immediately:
1. OFFER LOGIC™
Most expert businesses struggle not because they’re bad at sales and marketing, but because they’ve structured their business around hard-to-sell offers and a misaligned business model that makes marketing and sales harder and more exhausting than it needs to be.
To fix this, you’ll design an easy-to-sell, easy-to-deliver core offer structured around unique insights on your topic, custom frameworks and IP (which we’ll build or refine together), and a novel approach to solving your buyers’ biggest problem, creating the financial backbone of your business that all roads lead back to.
You’ll then package the offer into a sales presentation that converts like crazy based on simple logic rather than persuasion and validate your offer by enrolling 3-5 clients.
2. THE CONVERSION CONDUIT™
With a great offer in place, you need a system to automatically surface the potential buyers who are already consuming your content.
To do this, you’ll develop and embed a few key assets within your podcast and email templates to eliminate friction in your sales process and ensure it’s both effortless and attractive for the right people to opt into a no-pressure sales conversation that will have your best-fit clients convincing themselves to buy based on the offer logic developed in the previous step.
You’ll validate your Conversion Conduit by unlocking $15k of revenue from your existing audience.
3. THE KILLER CONCEPT™
With your offer and Conversion Conduit dialled in, you’ll design (or refine) your podcast into a Conversion Accelerator show that slashes your average client’s “Time-To-Conversion” from months (or years) to weeks. You’ll do this by developing (or refining) your own Killer Concept: ie, an easy-to-make, easy-to-market, “best in class show” that generates buzz, and word of mouth growth.
With the right concept in place, you’ll open the door to more growth and a steady stream of “pre-sold” clients who are bought into you, your process, and your offer before you ever even get on a sales call.
4. THE CONTENT STRATEGY SCHEMATIC™
Next, you’ll augment your show with additional content channels (starting with email) that are strategically designed to attract your ideal buyers, automatically (but subtly) communicate your key sales messages, and systematically convert audience members into buyers.
You’ll do this by uncovering the specific "Chain of Beliefs" your best customers need to possess before they'll buy and then programming them into each of the 4 tiers of your content strategy: Brand, Platform, Property, and Topic.
5. THE EXPOSURE ENGINE
With a well-oiled nurture and conversion system in place, you’ll pour fuel on the fire and increase your lead flow based on a streamlined exposure strategy that is simple and sustainable to execute, doesn’t rely on social media, and is perfectly tuned to your preferences, creative energies, and capacity.
The result is a steady stream of new leads entering your content ecosystem every month… which has been engineered to nurture and convert them, consistently producing $15,000/mo.
THE FLOW
Once you sign up, we’ll meet for a 60-min Gameplan Call to identify which of the 5 systems above will unlock the biggest, fastest win for you. Once you’ve installed that system, you’ll then tackle the others over the next 3-12 months.
As you build these systems, you’re excited to meet every Tuesday at 12 pm Eastern to get support and guidance from me and others in the community, and post regular updates in the community forum of your work in progress to get regular async feedback from me and the community.
WHAT YOU GET
- 1-Hr One-to-One Business Diagnosis & Accelerator Call – Where you and I will document the current state of your business (positioning, offers, content strategy (podcast, email marketing, etc), sales system) to diagnose issues and ID bottlenecks and opportunities. Then, we create an actionable game plan: North Star Goals, projects, priorities, timeline, and immediate next steps. So you know exactly what to focus on in what order.
- Trainings, Playbook & Template Library – 6 years of existing training & resources are already in place, including core trainings like The Podcast Growth Engine Model, The Content Strategy Schematic, Episode Engineering, and The Email Engine, along with 40 ultra-tactical playbooks with step-by-step checklists, companion trainings, examples, templates, and additional resources.
- Group Coaching w/ Jeremy – Where every week, you get personalized feedback, support, and direction from me. You tell me what you’re working on, where you’re stuck, and the options you’re considering, and I’ll give you insights on how to proceed. Calls take place every Tuesday at 12pm Eastern.
- Podcast Marketing Academy Community – Where you can get your questions answered and solicit feedback between the calls.
- Access to New Live Trainings & Workshops – Every month, I add a handful of ultra-tactical new playbooks to the community that I’ve developed for my 1:1 clients. Several times a year, I run larger, more structured live trainings where we do a deep dive into a particular strategy or tactic. As a PMA Member, you’ll have full and immediate access to all new resources at no extra cost.
[2026 Preview] In 2026, I’ll be introducing 8 new trainings, including two action-oriented cohort-based accelerators (Concept Development and Audience Growth), along with six 1–3 session workshops (Mechanics of Thought Leadership, Idea Generation & Development, Podcast Packaging, Growth-Oriented Content Strategy, and more).
THE INVESTMENT
Podcast Marketing Academy offers a simple payment model that makes it simple (and easy) to get started.
$350 now, then easy monthly payments of $350. You’ll retain this rate for life regardless of future price increases.
Alternatively, if you’d like to commit to the year up front, I offer a substantial discount for the annual rate of $2,500 per year.
Why such a steep discount? Simple. I like working with long-term thinkers who are bought into the process, know there are no silver bullets, but that they can achieve truly incredible results when they commit to a strategy and show up consistently over time.
Plus, if you sign up for the annual rate, you’ll unlock the bonuses listed below.
Note: As of January 1, 2026, the price is increasing to $500/mo and $3,000/year.
BONUSES (BLACK FRIDAY BLITZ 2025)
If you sign up for the annual plan before Friday, November 21st, you’ll also unlock access to these exclusive bonuses:
First, you’ll get access to four 60-minute 1:1 consulting calls with me. I normally charge $500/session, which means you’re getting a $2,000 value included in your membership (10 available).
Next, you’ll get a Zap Pro+ Audit ($100 value) where I’ll deliver a rapid-fire assessment of your show to help you identify the low-hanging fruit opportunities to improve your packaging and positioning to attract more listeners and grow your show without doing any additional ongoing marketing.
Finally, you’ll get 6 weeks of bonus access to the membership for free ($300 value). Which means you’ll sign up and pay today, but your membership won’t renew until January 2027.
Total value of bonuses: $2,400
These bonuses are only available to Podcast Marketing Academy annual memberships before Friday, November 21st, at 11:50 pm Pacific.
GUARANTEES & PROMISES
There are no big promises or guarantees. This is a mentorship community.
I’ll show you what’s working for me and my clients in real time and guide you as you build it. You’ll build alongside and learn from others working toward the same core goals: Grow highly profitable businesses that run on podcast and other creative work.
This is not personalized coaching where I will be providing accountability or checking in on you regularly. It’s up to you to bring those.
If you are looking for additional support, accountability, and personalized strategy support from me on a consistent basis, there are options to get that from me if you’d like to accelerate your results.
WHAT SOME MEMBERS HAVE ACHIEVED
The results below are NOT typical… but here’s what some members have achieved.
- Jen, who 10x’ed her coaching income within 6 months of launching the new show we developed together to replace her previous show that wasn’t driving sales.
- Philip, who’s now signing a new $3k coaching client every week after implementing our podcast sales + conversion process
- Heidi, who, within days of signing up, had made $2k by finding a clever way to plug her existing sales process into her show… and then unlocked more than $20k in additional revenue over the next 6 months
- Doone, who went from 2k dl/ep → 15k dl/mo within 6 months, setting her up to launch a high-ticket membership and consulting product offer.
- Tom, who developed a new high-ticket, $25k offer around work he was already doing for free... that he quickly sold 4x of.
- Sam, whose brand new show went from 0 → 10k dl/ep within 6 months of launching and has already been featured in Apple Podcasts four times (case study coming next week)
- Matt, who grew his show from 9k → 15k dl/mo within 3 months after sharpening his show POV and re-engineering his episode structure around it.
- Susan, whose new show format is closing 50% of podcast guests for her high-ticket services… while also growing her monthly downloads by 50% despite producing half as many episodes.
- Michelle, who has moved from 100% service offerings to a 80% scalable, recurring revenue membership after rebranding her show and restructuring her content strategy around her new core methodology.
- Maggie, who is now having 90% of her membership clients say they discovered her via her podcast after she split her one broad, unfocused show, into two tight, high-impact shows targeting her two distinct audience segments.
- Charlotte, who increased her monthly downloads by 5x after rebranding and refocusing her show
These podcasters represent a variety of niches, topics, & industries, show formats, business models, and experience levels.
You’ll go through the exact steps these people went through in the order that is right for you, engineering a conversion system that unlocks the value that is already built up in your podcast without high-pressure sales tactics or high-stress launches.
UPGRADE OPTION: THE PODCAST GROWTH ENGINE
Inside Podcast Marketing Academy, you’ll receive the core strategies, step-by-step schematics, weekly live group calls with me, and 24/7 access to our smart community members.
Beyond that, I have an option to get more personal insight, support, and guidance from me to help you go further, faster.
You can apply for further additional access to me inside The Podcast Growth Engine, my 1:1 client program where I collaborate more closely with a small group of highly creative business owners and full-time creators to help them grow their shows and increase their revenue while escaping burnout-inducing content hamster wheels and launch cycles.
In The Podcast Growth Engine, we’ll meet up 1:1 every 6 weeks to build and tweak your strategy, workshop your various marketing, sales, and product components, and define the next most important action you can take. Following each call, I’ll put together a custom growth plan with the specific resources, schematics, and step-by-step actions for you to take so you always know exactly what to work on and how to implement it for maximum results.
If you’re interested in joining, annual Podcast Marketing Academy Members can join for an additional $5,000 on top of your annual Podcast Marketing Academy fee.
Monthly Podcast Marketing Academy Members can upgrade for an additional $400/mo on top of your monthly Podcast Marketing Academy fee.
It’s likely you’ll get all the support you need and more in our group calls and the community group. But if you want to collaborate more closely with me as you build out your own Podcast Growth Engine, this option may be for you.
GETTING STARTED
If you’re ready to like me to save you a space, here’s how to get started.
STEP 1. Email me “I’m in!” (jeremy@podcastmarketingacademy.com)
STEP 2. We’ll get your account set up
STEP 3. We’ll set up your Podcast Marketing Academy Kick-Off Call
The Assembly Line Upgrade Option:
If you purchased The Assembly Line bundle last week but are interested in more support from me and a community of other series podcasters via the PMA Membership, hit reply and let me know.
I'll happily apply whatever you've already paid as a credit to this Membership offer.
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