✊ Making sense of Spotify's new "discovery dashboard"

243 WORDS | READ TIME: 0.9 MIN

Hi friends,

Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.

In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.

I don't know about you, but this new data has me incredibly excited.

Here's why.

With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.

If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.

Luckily for us, Spotify has solved that problem themselves.

Another problem still exists, however, which was the real root of the original experiment I was trying to run.

Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?

The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.

And together, we can do just that.

Here's how:

Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
Upload it here
I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks

Deal?

Stay Scrappy,

Starting in July, I'm working with a small group of 4 coaches and consultants to package their expertise into a marketing & sales system that pulls your best buyers to you and positions you as an expert worth paying a premium for.

In the first 4 weeks, we'll audit your marketing and sales system, identify the exact bottlenecks keeping you stuck, and develop your personalized roadmap for fixing them.

Then, we'll systematically build out all the assets you need to unlock sales hiding in your audience, uncap your growth, and package your expertise into clear, compelling IP that positions you as the leader in your space.

It's just $100 to get started.

And two of the four spots have already been claimed.

Here's what we're doing.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘