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Hi friends,
Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.
In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.
I don't know about you, but this new data has me incredibly excited.
Here's why.
With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.
If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.
Luckily for us, Spotify has solved that problem themselves.
Another problem still exists, however, which was the real root of the original experiment I was trying to run.
Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?
The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.
And together, we can do just that.
Here's how:
- Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
- Upload it here
- I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks
Deal?
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Stay Scrappy,
In 2026, I’m reducing the number of X-Ray Audit clients I’m working with down to 15.
These audits are the most powerful and comprehensive tool I offer, and I’ve designed them specifically to spot and solve the following problems for expertise-based business owners:
- An audience that loves the show but refuses to buy from you (but will from your guests)
- A proven offer that gets your clients results… but struggle to sell consistently, with leads regularly ghosting you after a sales call or email exchange.
- Spiky, unpredictable revenue cycles that leave you constantly stressed about your next month’s income
- You regularly get passed over for speaking, partnership, and summit opportunities in your space… even though you’re more qualified than the people who get them
- Pouring countless hours into social media with barely any discernible impact on either your growth or your sales
- The sneaking feeling that things should be easier, given everything you’ve built (podcast, product, lead magnets, newsletter, just to name a few), and the feedback you regularly get on the quality of your work.
Unlike other specialized programs that tend to optimize for narrow siloed aspects of a business…
My job with the audits is to give you the full, comprehensive picture of how the various pieces of your business and marketing strategy fit together (or as is probably the case right now, don’t).
The end result?
Full clarity into exactly why your show hasn’t been driving the sales and growth you thought it would…
And a step-by-step roadmap on what to do—in precisely what order—to fix it.
Here’s how it works:
First, we start with an intensive assessment of your business, offers, brand, and marketing assets to spot brand and strategy-level issues and opportunities.
Second, I spend 10–15 hours with your show and related material before delivering a feature-film-length video report talking through my findings, recommendations, and suggested sequencing (don’t worry, it’s timestamped and bullet-pointed).
Third, we systematically work through the roadmap, with me guiding you on exactly what to do, how to do it, and providing insight, feedback, ideation support at every step to cut down the time to results (and revenue).
There are currently 4 audits available for pre-booking before the price goes up in 2026.
If you're interested in learning more, hit reply with "Early bird audit info" and I'll shoot over the details.
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🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘
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