✊ Making sense of Spotify's new "discovery dashboard"
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Hi friends, Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard. In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams. I don't know about you, but this new data has me incredibly excited. Here's why. With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements. If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with. Luckily for us, Spotify has solved that problem themselves. Another problem still exists, however, which was the real root of the original experiment I was trying to run. Specifically: How do you know if your conversion rates are good, bad, or somewhere in between? The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against. And together, we can do just that. Here's how:
Deal?
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