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Hi friends,
Over the past month, Spotify has been rolling out a new and improved “Discovery” dashboard.
In addition to the number of impressions your show has received in the past 30 days, the dashboard now also shows you how many of those impressions led to clicks and streams.
I don't know about you, but this new data has me incredibly excited.
Here's why.
With accurate conversion rate data, we can now diagnose issues with our shows' packaging and listener experience much more acutely than ever before...and then make the corresponding improvements.
If you've been reading for a while, you might recall I was trying to piece this data myself a couple months ago... a process Spotify made almost impossible due to the disjointed stats Spotify supplies us with.
Luckily for us, Spotify has solved that problem themselves.
Another problem still exists, however, which was the real root of the original experiment I was trying to run.
Specifically: How do you know if your conversion rates are good, bad, or somewhere in between?
The answer is to establish a benchmark of what the average Spotify conversion rates actually are, so we have something to measure against.
And together, we can do just that.
Here's how:
- Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
- Upload it here
- I’ll crunch the numbers and send the benchmarks out to everyone who uploaded their data within the next couple of weeks
Deal?
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Stay Scrappy,
PS. Tomorrow, I'm hosting an Open House to answer questions and show you around the Podcast Marketing Academy Membership.
The Zoom session will be tomorrow, Thursday, November 20th, where we’ll cover:
- The latest version of the Podcast Growth Engine Model
- What’s included in the membership
- A look at the roadmap of new trainings and resources coming down the pike in 2026
- Some of the results that people are getting
- And (of course) any questions you’ve got for me — including whether you’re the right fit to join or not
Here are the specifics:
Date & time: Thursday, November 20th @ 2:00 pm ET / 11:00 am PT / 19:00 GMT
Registration: Save your spot here
Oh, and one final note:
If you have any questions you want to make sure I answer, hit reply once you’re registered, and send them my way ahead of time.
I’ll be sure to answer submitted questions early, which will be handy if you’re in a later timezone—or if you just want to get the answers from the recording of the call.
Alright, that’s it.
👉 Grab your spot here
The Assembly Line Upgrade Option:
If you purchased The Assembly Line bundle last week but are interested in more support from me and a community of other series podcasters via the PMA Membership, hit reply and let me know.
I'll happily apply whatever you've already paid as a credit to this Membership offer.
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Thanks for being a PMA Member!
Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!
Reply anytime, I love hearing from you!
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🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘
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