Sometimes, one word is all it takes to make or break your podcast.
The right word, in the right place—the title, perhaps—can capture and bottle your show's essence, perfectly framing who and what it's for, and what makes it interesting.
The wrong word, on the other hand...
The wrong word can instantly plant doubt, confusion, and disinterest in your potential listener's mind, causing them to pass over your show in search of something that more clearly speaks to them and their desires, frustrations, and interests.
Finding the right words, metaphors, and framing devices for your show isn't easy.
James Clear workshopped 400 title ideas before he landed on Atomic Habits, the title that would ultimately carry his book to selling more than 20 million copies and becoming a global phenomenon.
But make no mistake, settling for a show title, tagline, and messaging that doesn't immediately light up the eyes of potential listeners is the fastest path to obscurity.
After reading the title, what do you suspect this show is about?
Ok, I'll give you another hint.
How about after looking at the cover art?
Still no clue?
I won't spoil the surprise, but it turns out, the show is actually built on a unique and (perhaps) refreshing theme.
It has promise, in other words.
The problem is that the theme likely isn't being framed—primarily through the title—in a way that listeners intuitively understand, connect with, or relate to.
Which means it's costing them listeners.
All because of a few measly words.
This is one of the most common problems in podcasting.
In fact, if your show is struggling to grow, there's a good chance your messaging is a core part of the issue.
So in this episode of Roast My Podcast, Justin and I break down the specific issues with the title and broader framing of the show, to help them—and you—understand how to develop and make the most of a promising premise.
Wait nervously on pins and needles, hoping that we don't (or do) pick you
Have a great weekend. And as always...
Stay Scrappy,
PS. This week, I’m offering a special deal on the Podcast Marketing Academy Membership.
You can find all the details at the link below.
But first, here’s a bit about who’s a great fit:
You want your podcast to generate $15k+/mo in revenue by selling your own offers and/or selling long-term high-price sponsorships with a small number of perfect-fit brands.
You’ve been producing your show consistently for at least a year or have published 50 episodes
You’ve got an email list or are looking to build one
You’ve been figuring everything out on your own and are craving cohesive guidance and support across your entire business, marketing, and podcast strategies
You’re a long-term thinker who chuckles under your breath at all the suckers chasing silver bullets and get-rich-quick schemes (even though you get tempted yourself from time to time… hey, you’re human)
You have a substantial collection of sweaters, and on a typical brisk November day, you might cycle through 3 or four of them because it would be a shame to wear just one (Optional but highly encouraged. And yes, I am describing myself from last weekend)
If that’s you, I’d recommend checking out the details at the link below.
I rarely offer deals on the PMA Membership, and there are just 10 of these puppies available.
Any questions, hit reply and I’ll be happy to help.
The Assembly Line Upgrade Option:
If you purchased The Assembly Line bundle last week but are interested in more support from me and a community of other series podcasters via the PMA Membership, hit reply and let me know.
I'll happily apply whatever you've already paid as a credit to this Membership offer.
Thanks for being a PMA Member!
Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!
