✊ One wrong word might just kill your podcast

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Happy Friday friends,

Sometimes, one word is all it takes to make or break your podcast.

The right word, in the right place—the title, perhaps—can capture and bottle your show's essence, perfectly framing who and what it's for, and what makes it interesting.

The wrong word, on the other hand...

The wrong word can instantly plant doubt, confusion, and disinterest in your potential listener's mind, causing them to pass over your show in search of something that more clearly speaks to them and their desires, frustrations, and interests.

Finding the right words, metaphors, and framing devices for your show isn't easy.

James Clear workshopped 400 title ideas before he landed on Atomic Habits, the title that would ultimately carry his book to selling more than 20 million copies and becoming a global phenomenon.

But make no mistake, settling for a show title, tagline, and messaging that doesn't immediately light up the eyes of potential listeners is the fastest path to obscurity.

Take the show Monster In My Closet.

After reading the title, what do you suspect this show is about?

Ok, I'll give you another hint.

How about after looking at the cover art?

Still no clue?

I won't spoil the surprise, but it turns out, the show is actually built on a unique and (perhaps) refreshing theme.

It has promise, in other words.

The problem is that the theme likely isn't being framed—primarily through the title—in a way that listeners intuitively understand, connect with, or relate to.

Which means it's costing them listeners.

All because of a few measly words.

This is one of the most common problems in podcasting.

In fact, if your show is struggling to grow, there's a good chance your messaging is a core part of the issue.

So in this episode of Roast My Podcast, Justin and I break down the specific issues with the title and broader framing of the show, to help them—and you—understand how to develop and make the most of a promising premise.

👉 Check out the roast on YouTube here.

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

1. ​Subscribe to our show, Podcast Marketing Trends Explained​
2. Leave us a review that includes your show name
3. Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend. And as always...

Stay Scrappy, In June, I've got space to help two 6-figure coaches, consultants, or advisors build out their Podcast Growth Engines — Step by step. Our goal: Clients, cash, and credibility all driven by a marketing system built on compounding assets, where your business gets easier with each new episode and asset you build. In the first 8 weeks, I'll help you: Install your first Conversion Conduit™ to unlock the leads and sales currently locked up in your podcast. Optimize your show's in-app discovery to unlock your growth. Tune your production and marketing process to unlock hours of time every week. Then, we'll use the extra time and cash to pour fuel on the fire by: Developing (or refining) your Killer Concept™ to accelerate both your growth and conversions Mapping out your personal Content Strategy Schematic™ designed around the content your specific audience needs to see and hear to convert for your specific offer. Upgrade your Logic-Based Offer™ so it sells easier (and at higher rates) than ever. With these systems in place, we'll continue to build out and optimize the rest of your Podcast Growth Engine (The Email Engine, Wavelength POV, Exposure Engine, Activation Campaigns) — to compound your sales and audience month after month. I'll be onboarding people next week, and am choosing people now. If you'd like my personal help building your Podcast Growth Engine, hit reply with "Growth Engine" and I'll share the details. Thanks for being a PMA Member! Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further! ​Visit the forum ↗​ ​Join an upcoming live event ↗​ ​Update your billing info ↗​ Reply anytime, I love hearing from you! 🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘

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