✊ Spotify just solved one of podcastings biggest growth challenges
Published over 1 year ago • 4 min read
440 WORDS | READ TIME: 1.7 MIN
Hi friends,
What's the most frustrating aspect of marketing your podcast?
Every year, I pose this question to the hundreds of podcasters who complete the annual Podcast Marketing Trends survey.
And while there are many frustrations respondents cite, there's one response that wins by a landslide:
"Knowing what to focus on that will actually move the needle."
With so many growth strategies, tactics, and hacks being hawked around the internet, it's no wonder.
The sheer volume of advice (some good, some bad, much of it somewhere in the middle) is enough to leave anyone feeling overwhelmed and paralyzed, unsure where to invest the limited amount of time they have for their show.
But here's where things get interesting.
Over the past few weeks, Spotify has rolled out a new analytics feature that solves the problem of podcast marketing overwhelm
Well almost.
Let me explain.
Spotify recently rolled out a new analytics dashboard breaking down how many people have:
Seen your show in Spotify
Shown interest in your show
Streamed your show for at least 60 seconds
They've also included the conversion rates from each stage of the listener acquisition funnel to the next.
I know, I know, I can hear you already...
"Ok, this is kinda interesting I guess... But what am I supposed to do with this data that will help me grow?"
Well here's where things get fun.
When you know how your show's conversion rates stack up to the industry average benchmarks, you can diagnose the issues that are suppressing your show's discoverability with pinpoint accuracy.
Said differently, you get a detailed map leading the way to growth.
No more guessing what the potential problems might be.
No more guessing where you should be focusing your limited time.
No more feeling paralyzed when it comes to marketing your show.
So how exactly do you interpret your data?
I just released a video walking you through the entire process, including breakdowns of the most common growth-suppressing scenarios, the reasons behind them, and how to fix them.
And if you're willing to help contribute to this project and help improve the accuracy of the Spotify benchmarks for everyone, here's how you can help in less than 2-min.
I'll be updating the page with new data, insights, and resources over the next few weeks.
Stay Scrappy,
This week, I’m opening up a limited number of slots for my System Diagnostic marketing system audits, where you run through your marketing, content, offer, and sales system with a fine-tooth comb together to identify growth and client-blockers….
And then develop a detailed roadmap of what to fix to get things flowing.
The goal is to pack as much insight, problem ID, and strategy design into as little time as possible.
These audits are designed for expertise-based business owners (coaches, consultants, advisors, etc) who are stuck around the $10k/mo plateau and are looking to build a cohesive system to increase demand and raise their rates…
While reducing the time and effort you spend on marketing and sales.
Here’s how it works.
You fill out a form giving me the background information on your show and your business.
You complete a short crash course (<1hr) on the dynamics of marketing and selling your expertise via your content, so we can hit the ground running on the call.
Then we’ll hop on a 90-min call, and we’ll walk through your entire process, giving you feedback on everything I’m seeing—including the problems, the opportunities, and the exact next steps I would take in order to fix it if I were in your shoes.
Two hours of prep from you. Then 90 Minutes on the call together.
In and out, and you have a clear roadmap of why your system isn’t working and what to do to get it aligned.
My typical hourly consulting rate is $1,000 per hour.
And my full-length X-Ray Audits start at $5,000.
But I’m making 5 of these mini-audit sessions available for a stupidly simple price of $250.
Here’s who this is for:
You’re a coach, consultant, advisor, or educator already making at least ~$10k/mo
Your show is designed to attract clients and customers to your business
You have a proven offer that you’ve already sold at least $50k of
You want to become world-class at your podcast, marketing, and business, and are looking for an actionable roadmap of how to do it
If that’s you, hit reply with the word “Diagnostic” and I’ll send over the info on how to book your slot.
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