✊ Spotify just solved one of podcastings biggest growth challenges

440 WORDS | READ TIME: 1.7 MIN

Hi friends,

What's the most frustrating aspect of marketing your podcast?

Every year, I pose this question to the hundreds of podcasters who complete the annual Podcast Marketing Trends survey.

And while there are many frustrations respondents cite, there's one response that wins by a landslide:

"Knowing what to focus on that will actually move the needle."

With so many growth strategies, tactics, and hacks being hawked around the internet, it's no wonder.

The sheer volume of advice (some good, some bad, much of it somewhere in the middle) is enough to leave anyone feeling overwhelmed and paralyzed, unsure where to invest the limited amount of time they have for their show.

But here's where things get interesting.

Over the past few weeks, Spotify has rolled out a new analytics feature that solves the problem of podcast marketing overwhelm

Well almost.

Let me explain.

Spotify recently rolled out a new analytics dashboard breaking down how many people have:

Seen your show in Spotify
Shown interest in your show
Streamed your show for at least 60 seconds

They've also included the conversion rates from each stage of the listener acquisition funnel to the next.

I know, I know, I can hear you already...

"Ok, this is kinda interesting I guess... But what am I supposed to do with this data that will help me grow?"

Well here's where things get fun.

When you know how your show's conversion rates stack up to the industry average benchmarks, you can diagnose the issues that are suppressing your show's discoverability with pinpoint accuracy.

Said differently, you get a detailed map leading the way to growth.

No more guessing what the potential problems might be.

No more guessing where you should be focusing your limited time.

No more feeling paralyzed when it comes to marketing your show.

So how exactly do you interpret your data?

I just released a video walking you through the entire process, including breakdowns of the most common growth-suppressing scenarios, the reasons behind them, and how to fix them.

👉 Check it out here

You can view the full Spotify Benchmark Data here along with links to resources on how to improve your show's conversion rates.

And if you're willing to help contribute to this project and help improve the accuracy of the Spotify benchmarks for everyone, here's how you can help in less than 2-min.

Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
Upload it here

I'll be updating the page with new data, insights, and resources over the next few weeks.

Stay Scrappy,

In 2025, I'm doing something a little different when it comes to my 1:1 Podcast Growth Engine Program.

In the program, I spend 10-15 hours auditing your show, record a feature film-length video report breaking down what's working, what's not, and what you need to do, and then work with you directly on an ongoing basis to grow your podcast, email list, and revenue.

After working myself to near-burnout in 2024 averaging more than an audit per week, in 2025, I'll be implementing a hard cap of 26 new Podcast Growth Engine clients for the year.

In addition to the cap, as of January 1, 2025, the price to get started is going up from $3,000 for the initial 3-month sprint to $4,500.

If you're interested in reserving your spot in my audit queue, I've set aside 10 slots at the current pricing.

Plus, if you sign up before the new year, you'll get immediate access to all the playbooks, twice weekly live calls with me, the PMA community, and much more while waiting for your audit and 3-month sprint to officially start—all at no extra cost.

Last year I ran a similar deal and many clients ended up getting as much as 6-months free bonus time.

If you're interested in learning more and grabbing one of the 2025 spots, reply with "Growth Engine" and I'll send you over all the details.

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