✊ Spotify just solved one of podcastings biggest growth challenges

440 WORDS | READ TIME: 1.7 MIN

Hi friends,

What's the most frustrating aspect of marketing your podcast?

Every year, I pose this question to the hundreds of podcasters who complete the annual Podcast Marketing Trends survey.

And while there are many frustrations respondents cite, there's one response that wins by a landslide:

"Knowing what to focus on that will actually move the needle."

With so many growth strategies, tactics, and hacks being hawked around the internet, it's no wonder.

The sheer volume of advice (some good, some bad, much of it somewhere in the middle) is enough to leave anyone feeling overwhelmed and paralyzed, unsure where to invest the limited amount of time they have for their show.

But here's where things get interesting.

Over the past few weeks, Spotify has rolled out a new analytics feature that solves the problem of podcast marketing overwhelm

Well almost.

Let me explain.

Spotify recently rolled out a new analytics dashboard breaking down how many people have:

Seen your show in Spotify
Shown interest in your show
Streamed your show for at least 60 seconds

They've also included the conversion rates from each stage of the listener acquisition funnel to the next.

I know, I know, I can hear you already...

"Ok, this is kinda interesting I guess... But what am I supposed to do with this data that will help me grow?"

Well here's where things get fun.

When you know how your show's conversion rates stack up to the industry average benchmarks, you can diagnose the issues that are suppressing your show's discoverability with pinpoint accuracy.

Said differently, you get a detailed map leading the way to growth.

No more guessing what the potential problems might be.

No more guessing where you should be focusing your limited time.

No more feeling paralyzed when it comes to marketing your show.

So how exactly do you interpret your data?

I just released a video walking you through the entire process, including breakdowns of the most common growth-suppressing scenarios, the reasons behind them, and how to fix them.

👉 Check it out here

You can view the full Spotify Benchmark Data here along with links to resources on how to improve your show's conversion rates.

And if you're willing to help contribute to this project and help improve the accuracy of the Spotify benchmarks for everyone, here's how you can help in less than 2-min.

Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
Upload it here

I'll be updating the page with new data, insights, and resources over the next few weeks.

Stay Scrappy,

If you're a Founder, Solo Biz Owner, or Professional Creator looking to double down on the Craft of your work while getting paid handsomely by clients you love to work with, I have 3 slots left for 2025 in my 1:1 Podcast Growth Engine Program.

In the program, we'll do a full assessment of your show, marketing, sales system, and offer, and then design a strategy and system to bring them into alignment, to help you sell more and grow faster while making better, more rewarding, more resonant work.

It's not an overnight process, but if you've already got the pieces in place, it wouldn't be unreasonable to expect to add $100k in revenue over the next year.

Here's who nails the bull's eye:

You're a coach, consultant, service provider, or online educator with a high-ticket offer ($5k+) that already sells consistently.
You have a stable business that pays you a solid, predictable salary (ie. you're not in "need cash now mode") and are in mid-to-long-term planning mode, looking to build out the systems and strategy to take your business to the next level over the next 2-5 years.
You've got your core business assets already established—offer, sales process, email marketing, podcast, operations—but while all of them are performing OK, none of them are really optimized... and you know you're leaving money on the table and working harder than you need to to generate revenue.
You can see all the pieces and know you've built something of real value... but don't know how to connect them all in a cohesive way.
You understand business and marketing, but could really use some outside perspective from someone who deeply understands their work (creatively, strategically, and tactically) and what they're trying to do to bounce ideas off of, challenge their assumptions, and guide them.

If that's you (or close enough), reply with the words "Growth Engine" and I'll send over all the info on how the process works.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!