✊ Spotify just solved one of podcastings biggest growth challenges
Published about 1 year ago • 4 min read
440 WORDS | READ TIME: 1.7 MIN
Hi friends,
What's the most frustrating aspect of marketing your podcast?
Every year, I pose this question to the hundreds of podcasters who complete the annual Podcast Marketing Trends survey.
And while there are many frustrations respondents cite, there's one response that wins by a landslide:
"Knowing what to focus on that will actually move the needle."
With so many growth strategies, tactics, and hacks being hawked around the internet, it's no wonder.
The sheer volume of advice (some good, some bad, much of it somewhere in the middle) is enough to leave anyone feeling overwhelmed and paralyzed, unsure where to invest the limited amount of time they have for their show.
But here's where things get interesting.
Over the past few weeks, Spotify has rolled out a new analytics feature that solves the problem of podcast marketing overwhelm
Well almost.
Let me explain.
Spotify recently rolled out a new analytics dashboard breaking down how many people have:
Seen your show in Spotify
Shown interest in your show
Streamed your show for at least 60 seconds
They've also included the conversion rates from each stage of the listener acquisition funnel to the next.
I know, I know, I can hear you already...
"Ok, this is kinda interesting I guess... But what am I supposed to do with this data that will help me grow?"
Well here's where things get fun.
When you know how your show's conversion rates stack up to the industry average benchmarks, you can diagnose the issues that are suppressing your show's discoverability with pinpoint accuracy.
Said differently, you get a detailed map leading the way to growth.
No more guessing what the potential problems might be.
No more guessing where you should be focusing your limited time.
No more feeling paralyzed when it comes to marketing your show.
So how exactly do you interpret your data?
I just released a video walking you through the entire process, including breakdowns of the most common growth-suppressing scenarios, the reasons behind them, and how to fix them.
And if you're willing to help contribute to this project and help improve the accuracy of the Spotify benchmarks for everyone, here's how you can help in less than 2-min.
I'll be updating the page with new data, insights, and resources over the next few weeks.
Stay Scrappy,
In 2026, I’m reducing the number of X-Ray Audit clients I’m working with down to 15.
These audits are the most powerful and comprehensive tool I offer, and I’ve designed them specifically to spot and solve the following problems for expertise-based business owners:
An audience that loves the show but refuses to buy from you (but will from your guests)
A proven offer that gets your clients results… but struggle to sell consistently, with leads regularly ghosting you after a sales call or email exchange.
Spiky, unpredictable revenue cycles that leave you constantly stressed about your next month’s income
You regularly get passed over for speaking, partnership, and summit opportunities in your space… even though you’re more qualified than the people who get them
Pouring countless hours into social media with barely any discernible impact on either your growth or your sales
The sneaking feeling that things should be easier, given everything you’ve built (podcast, product, lead magnets, newsletter, just to name a few), and the feedback you regularly get on the quality of your work.
Unlike other specialized programs that tend to optimize for narrow siloed aspects of a business…
My job with the audits is to give you the full, comprehensive picture of how the various pieces of your business and marketing strategy fit together (or as is probably the case right now, don’t).
The end result?
Full clarity into exactly why your show hasn’t been driving the sales and growth you thought it would…
And a step-by-step roadmap on what to do—in precisely what order—to fix it.
Here’s how it works:
First, we start with an intensive assessment of your business, offers, brand, and marketing assets to spot brand and strategy-level issues and opportunities.
Second, I spend 10–15 hours with your show and related material before delivering a feature-film-length video report talking through my findings, recommendations, and suggested sequencing (don’t worry, it’s timestamped and bullet-pointed).
Third, we systematically work through the roadmap, with me guiding you on exactly what to do, how to do it, and providing insight, feedback, ideation support at every step to cut down the time to results (and revenue).
There are currently 4 audits available for pre-booking before the price goes up in 2026.
If you're interested in learning more, hit reply with "Early bird audit info" and I'll shoot over the details.
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