✊ Spotify just solved one of podcastings biggest growth challenges

440 WORDS | READ TIME: 1.7 MIN

Hi friends,

What's the most frustrating aspect of marketing your podcast?

Every year, I pose this question to the hundreds of podcasters who complete the annual Podcast Marketing Trends survey.

And while there are many frustrations respondents cite, there's one response that wins by a landslide:

"Knowing what to focus on that will actually move the needle."

With so many growth strategies, tactics, and hacks being hawked around the internet, it's no wonder.

The sheer volume of advice (some good, some bad, much of it somewhere in the middle) is enough to leave anyone feeling overwhelmed and paralyzed, unsure where to invest the limited amount of time they have for their show.

But here's where things get interesting.

Over the past few weeks, Spotify has rolled out a new analytics feature that solves the problem of podcast marketing overwhelm

Well almost.

Let me explain.

Spotify recently rolled out a new analytics dashboard breaking down how many people have:

Seen your show in Spotify
Shown interest in your show
Streamed your show for at least 60 seconds

They've also included the conversion rates from each stage of the listener acquisition funnel to the next.

I know, I know, I can hear you already...

"Ok, this is kinda interesting I guess... But what am I supposed to do with this data that will help me grow?"

Well here's where things get fun.

When you know how your show's conversion rates stack up to the industry average benchmarks, you can diagnose the issues that are suppressing your show's discoverability with pinpoint accuracy.

Said differently, you get a detailed map leading the way to growth.

No more guessing what the potential problems might be.

No more guessing where you should be focusing your limited time.

No more feeling paralyzed when it comes to marketing your show.

So how exactly do you interpret your data?

I just released a video walking you through the entire process, including breakdowns of the most common growth-suppressing scenarios, the reasons behind them, and how to fix them.

👉 Check it out here

You can view the full Spotify Benchmark Data here along with links to resources on how to improve your show's conversion rates.

And if you're willing to help contribute to this project and help improve the accuracy of the Spotify benchmarks for everyone, here's how you can help in less than 2-min.

Take a screenshot of your Discovery Dashboard in your Spotify for Podcasters back end (here's how to find it)
Upload it here

I'll be updating the page with new data, insights, and resources over the next few weeks.

Stay Scrappy,

In June, I've got space to help two 6-figure coaches, consultants, or advisors build out their Podcast Growth Engines — Step by step.

Our goal: Clients, cash, and credibility all driven by a marketing system built on compounding assets, where your business gets easier with each new episode and asset you build.

In the first 8 weeks, I'll help you:

Install your first Conversion Conduit™ to unlock the leads and sales currently locked up in your podcast.
Optimize your show's in-app discovery to unlock your growth.
Tune your production and marketing process to unlock hours of time every week.

Then, we'll use the extra time and cash to pour fuel on the fire by:

Developing (or refining) your Killer Concept™ to accelerate both your growth and conversions
Mapping out your personal Content Strategy Schematic™ designed around the content your specific audience needs to see and hear to convert for your specific offer.
Upgrade your Logic-Based Offer™ so it sells easier (and at higher rates) than ever.

With these systems in place, we'll continue to build out and optimize the rest of your Podcast Growth Engine (The Email Engine, Wavelength POV, Exposure Engine, Activation Campaigns) — to compound your sales and audience month after month.

I'll be onboarding people next week, and am choosing people now.

If you'd like my personal help building your Podcast Growth Engine, hit reply with "Growth Engine" and I'll share the details.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!

🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘