✊ The odds are stacked against you... (but there's a way to change that)
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Hi friends, The odds are stacked against you. You don’t have to look far to find stats to prove it. Here are a few when it comes to podcasting:
The stats in other creative fields aren’t much better:
And then there’s the world of business, where:
Hmm... No doubt about it, making a living from creative work is a daunting task. But here’s the thing. The stats are lying. Or at least, they’re not telling the whole story. Because while it’s clear that the shows that break through are the exceptions to the rule… And that they are often made by creators who are exceptional themselves in several distinct and important ways… Many of those exceptional qualities—of both the shows and the people—can be learned, adopted, and refined by anyone. Which is when the odds of success begin to tip from one-in-a-million… almost to the point of inevitability. In this season-finale episode of Podcast Marketing Trends Explained, we break down and explore the traits of the truly exceptional shows—and more importantly—the creators behind them that we can all apply to stack the decks in our favour. You can add the episode to your listening queue in your favourite podcast app or watch on YouTube. To all you exceptional readers and listeners, thanks for following along this season. It's been an enlightening one for me personally, and I hope it has been for you as well. If you're feeling generous, hit reply and let me know something this season of the show has got you thinking about.
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