✊ The power of a manifesto

292 WORDS | READ TIME: 1.1 MIN

Hi friends,

There are few more potent forms of content than a manifesto.

A well-written manifesto succinctly communicates your brand’s core beliefs and values.

It takes a stand, establishing and reinforcing your positioning in the market.

And it conveys conviction, emotion, and vision.

The result is a document that allows people to quickly understand who you are and what you stand for… and then intuitively align themselves with (or against) you.

The best manifestos convert cold attention into hot fervour in a matter of just a few lines.

They make people feel seen.

Understood.

Accepted.

And illuminate the path forward they didn’t realize they’d been missing.

In my opinion, every brand, every podcast, and every creator needs a manifesto.

For this reason, writing your brand or show manifesto is one of the core exercises in the PMA Messaging Playbook.

Because in my experience, most of us don’t have a clear idea of what we stand for, what makes us different, who we are for, and who we are not… until we struggle through the process of writing it down.

Speaking of which.

Over the weekend, I finally sat down to struggle through the process of writing out the PMA Marketing Manifesto.

You can think of it as a short guide to what I’ve learned about good marketing — ie. marketing that feels good to do as a creator, receive as an audience member, and, of course, does what it’s supposed to—grow your show and your business.

I expect it will expand, contract, and change over the years, but consider this the first draft.

Have a look and then hit reply and let me know your gut reaction.

👉 The PMA Marketing Manifesto

Stay Scrappy,

If you're a founder that feels like you've got all the pieces in place (offer, podcast, email marketing)... but they aren't working together in a cohesive system, I've got 6 slots left for 2025 in my 1:1 Podcast Growth Engine Program.

In the program, we'll do a full assessment of your show, marketing, sales system, and offer, and then design a strategy and system to bring them into alignment, to help you sell more and grow faster with less effort.

It's not an overnight process, but if you've already got the pieces in place, it wouldn't be unreasonable to expect to add $100k in revenue over the next year.

Here's who nails the bull's eye:

You're a coach, consultant, service provider, or online educator with a high-ticket offer ($5k+) that already sells consistently.
You have a stable business that pays you a solid, predictable salary (ie. you're not in "need cash now mode") and are in mid-to-long-term planning mode, looking to build out the systems and strategy to take your business to the next level over the next 2-5 years.
You've got your core business assets already established—offer, sales process, email marketing, podcast, operations—but while all of them are performing OK, none of them are really optimized... and you know you're leaving money on the table and working harder than you need to to generate revenue.
You can see all the pieces and know you've built something of real value... but don't know how to connect them all in a cohesive way.
You understand business and marketing, but could really use some outside perspective from someone who deeply understands their work (creatively, strategically, and tactically) and what they're trying to do to bounce ideas off of, challenge their assumptions, and guide them.

If that's you (or close enough), reply with the words "Growth Engine" and I'll send over all the info on how the process works.

Thanks for being a PMA Member!

Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!

Reply anytime, I love hearing from you!