EARS Category: Attraction
292 WORDS | READ TIME: 1.1 MIN
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Hi friends,
There are few more potent forms of content than a manifesto.
A well-written manifesto succinctly communicates your brand’s core beliefs and values.
It takes a stand, establishing and reinforcing your positioning in the market.
And it conveys conviction, emotion, and vision.
The result is a document that allows people to quickly understand who you are and what you stand for… and then intuitively align themselves with (or against) you.
The best manifestos convert cold attention into hot fervour in a matter of just a few lines.
They make people feel seen.
Understood.
Accepted.
And illuminate the path forward they didn’t realize they’d been missing.
In my opinion, every brand, every podcast, and every creator needs a manifesto.
For this reason, writing your brand or show manifesto is one of the core exercises in the PMA Messaging Playbook.
Because in my experience, most of us don’t have a clear idea of what we stand for, what makes us different, who we are for, and who we are not… until we struggle through the process of writing it down.
Speaking of which.
Over the weekend, I finally sat down to struggle through the process of writing out the PMA Marketing Manifesto.
You can think of it as a short guide to what I’ve learned about good marketing — ie. marketing that feels good to do as a creator, receive as an audience member, and, of course, does what it’s supposed to—grow your show and your business.
I expect it will expand, contract, and change over the years, but consider this the first draft.
Have a look and then hit reply and let me know your gut reaction.
👉 The PMA Marketing Manifesto
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Stay Scrappy,
PS. Starting next week, I'm working 10 business owners who want to package their expertise into an easy-to-sell, easy-to-scale Logic-Based Offer™ offer that converts based on its structure… rather than pressure, persuasion, or sales tactics.
Since developing and refining this offer for myself, I’ve been helping my clients develop their own Logic-Based Offers around their expertise.
Most often, these are coaches, consultants, advisors and educators with businesses like mine that are:
Showing promise, getting their clients results… but stuck hovering around the $100k revenue threshold.
Together, we pull apart their offers and their sales process, and then reassemble the pieces so the logic cascades perfectly:
↘️ Business Goals
↘️ Business Model
↘️ Offer
↘️ Promise
↘️ Diagnosis
↘️ Prescription
↘️ Deliverables
↘️ Structure
↘️ Sequencing
↘️ Price
↘️ Payment Plans
↘️ Risk Reversal
Just a few results of this work include:
- Tom, a consultant — who built a new, $25,000 offer around work he was already doing for free, sold four of them almost immediately, generating $100,000 in revenue.
- Alice, a book coach — who converted her existing $4,000 offer into a $30,000 offer and signed two perfect-fit clients almost immediately after rebuilding the logic.
- Geoff, a couples therapist — who raised the price of his group program, repackaged it in new sales materials, and ran an Activation Campaign that quickly generated $24,000.
- Philip, a strength training and fitness coach — who ran a low-lift Activation Campaign while juggling a full-time job, a three-episode-per-week podcast, and an active coaching business, and brought in $15,000
- Heidi, a coach for freelance fashion designers — who unlocked more than $20,000 from her first Activation Campaign after restructuring her sales process.
My goal is to add you to the wall of fame of client wins listed above.
And to do so, I’ll be spending lots of time with every member, giving you everything you need to develop, validate, and launch a new Logic-Based Offer that brings in clients and cash.
There are 10 total spots available.
If you’re interested and you meet the criteria above, hit reply with “Offer Logic” and I’ll send over the full program details.
Thanks for being a PMA Member!
Jump into the community and let us know what you need help with... or if this issue sparked a question you'd love to discuss further!
Reply anytime, I love hearing from you!
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🤘 This email was crafted by a human (that’s me), for a human (that’s you) 🤘
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