Of all the many formats you can design a podcast around, none is more popular than the interview.
It’s no wonder why.
Interview shows (can) require less prep than scripted solo shows and certainly less time & money than narrative shows. And unlike co-hosted shows, if you have an on-air falling out with a guest, you never have to talk to them again!
Interviews also allow you as a host to explore diverse ideas and perspectives beyond your own circle of expertise, expand your network, lend themselves to collaborations and guest swaps, and more.
Yep, there’s a lot to love about the interview format.
Except, well one thing…
They’re the single hardest format to grow.
Which is ironic, seeing as many hosts start interview shows thinking they’ll be easier to grow due to the exposure to their guests’ audiences.
In particular, hosts often imagine “big” well-known (even bone fide celebrity) guests to be their show’s knights in shining armour, coveting and chasing them down them down with ruthless obsession.
Add in the fact that interview shows are a dime a dozen on any conceivable topic, often with little to immediately differentiate one over another, and it becomes painfully, obvioously clear…
There’s a lot to hate about the interview format.
So if you produce an interview show, what are you supposed to do?
Or is there another way to think about interview shows?
One that immediately sets your show apart from the dozens of other interview shows in your niche and positions yours as the must-listen interviews on your topic?
These are the questions we’re exploring in this week’s podcast roast.
On the skewer this week is A Breath of Fresh Air a music podcast featuring interviews with world-famous classic rock musicians from the 60’s, 70’s, and 80’s.
Guests include members of Deep Purple, Fleetwood Mac, Steely Dan, Cheap Trick, Kool & the Gang, The Jackson 5, and many many more legendary guests.
But are guests like these enough to grow this show?
Wait nervously on pins and needles, hoping that we don't (or do) pick you
Have a great weekend. And as always...
Stay Scrappy,
This week, I’m opening up a limited number of slots for my System Diagnostic marketing system audits, where you run through your marketing, content, offer, and sales system with a fine-tooth comb together to identify growth and client-blockers….
And then develop a detailed roadmap of what to fix to get things flowing.
The goal is to pack as much insight, problem ID, and strategy design into as little time as possible.
These audits are designed for expertise-based business owners (coaches, consultants, advisors, etc) who are stuck around the $10k/mo plateau and are looking to build a cohesive system to increase demand and raise their rates…
While reducing the time and effort you spend on marketing and sales.
Here’s how it works.
You fill out a form giving me the background information on your show and your business.
You complete a short crash course (<1hr) on the dynamics of marketing and selling your expertise via your content, so we can hit the ground running on the call.
Then we’ll hop on a 90-min call, and we’ll walk through your entire process, giving you feedback on everything I’m seeing—including the problems, the opportunities, and the exact next steps I would take in order to fix it if I were in your shoes.
Two hours of prep from you. Then 90 Minutes on the call together.
In and out, and you have a clear roadmap of why your system isn’t working and what to do to get it aligned.
My typical hourly consulting rate is $1,000 per hour.
And my full-length X-Ray Audits start at $5,000.
But I’m making 5 of these mini-audit sessions available for a stupidly simple price of $250.
Here’s who this is for:
You’re a coach, consultant, advisor, or educator already making at least ~$10k/mo
Your show is designed to attract clients and customers to your business
You have a proven offer that you’ve already sold at least $50k of
You want to become world-class at your podcast, marketing, and business, and are looking for an actionable roadmap of how to do it
If that’s you, hit reply with the word “Diagnostic” and I’ll send over the info on how to book your slot.
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