How to Change the World is a podcast breaking down the history of human innovation—from the Stone Age to today—one innovation at a time in chronological order with wit, humour, and surprising insight into what our past innovations as a species tell us about our future.
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I wanted to share the show for three reasons:
The show is literally my favourite show, and I've been telling all my smart, founder, creator, marketer friends about it for weeks... many of whom have now become equally die-hard listeners. ​ Given that this newsletter is primarily read by smart founders, creators, and marketers... I figured there's a good chance you might dig it as well. ​
Sam Webster Harris, the host, is a Podcast Growth Engine client, and we've been workshopping the show together for over a year. Personally, I think this show has the potential to be one of those unicorn indie shows that gets 100k+ dl/ep, and I want to help give it as much of a boost as possible. ​
This is the second time the show's been featured in Apple in the past month (the first time was in the Australia/New Zealand store), and I suspect it will not be the last.
Goes to show the power of a killer concept, executed to perfection.
Anyway, if you're willing to give Sam a boost, listen to the trailer here, and if you're feeling extra generous, subscribe to the show.
Stay Scrappy,
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If you're a founder or solo business owner that feels like you've got all the pieces in place (offer, podcast, email marketing)... but they aren't working together in a cohesive system, I've got 4 slots left for 2025 in my 1:1 Podcast Growth Engine Program.
In the program, we'll do a full assessment of your show, marketing, sales system, and offer, and then design a strategy and system to bring them into alignment, to help you sell more and grow faster with less effort.
It's not an overnight process, but if you've already got the pieces in place, it wouldn't be unreasonable to expect to add $100k in revenue over the next year.
Here's who nails the bull's eye:
You're a coach, consultant, service provider, or online educator with a high-ticket offer ($5k+) that already sells consistently.
You have a stable business that pays you a solid, predictable salary (ie. you're not in "need cash now mode") and are in mid-to-long-term planning mode, looking to build out the systems and strategy to take your business to the next level over the next 2-5 years.
You've got your core business assets already established—offer, sales process, email marketing, podcast, operations—but while all of them are performing OK, none of them are really optimized... and you know you're leaving money on the table and working harder than you need to to generate revenue.
You can see all the pieces and know you've built something of real value... but don't know how to connect them all in a cohesive way.
You understand business and marketing, but could really use some outside perspective from someone who deeply understands their work (creatively, strategically, and tactically) and what they're trying to do to bounce ideas off of, challenge their assumptions, and guide them.
If that's you (or close enough), reply with the words "Growth Engine" and I'll send over all the info on how the process works.
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