How to Change the World is a podcast breaking down the history of human innovation—from the Stone Age to today—one innovation at a time in chronological order with wit, humour, and surprising insight into what our past innovations as a species tell us about our future.
I wanted to share the show for three reasons:
The show is literally my favourite show, and I've been telling all my smart, founder, creator, marketer friends about it for weeks... many of whom have now become equally die-hard listeners. Given that this newsletter is primarily read by smart founders, creators, and marketers... I figured there's a good chance you might dig it as well.
Sam Webster Harris, the host, is a Podcast Growth Engine client, and we've been workshopping the show together for over a year. Personally, I think this show has the potential to be one of those unicorn indie shows that gets 100k+ dl/ep, and I want to help give it as much of a boost as possible.
This is the second time the show's been featured in Apple in the past month (the first time was in the Australia/New Zealand store), and I suspect it will not be the last.
Goes to show the power of a killer concept, executed to perfection.
Anyway, if you're willing to give Sam a boost, listen to the trailer here, and if you're feeling extra generous, subscribe to the show.
Stay Scrappy,
In 2026, I’m reducing the number of X-Ray Audit clients I’m working with down to 15.
These audits are the most powerful and comprehensive tool I offer, and I’ve designed them specifically to spot and solve the following problems for expertise-based business owners:
An audience that loves the show but refuses to buy from you (but will from your guests)
A proven offer that gets your clients results… but struggle to sell consistently, with leads regularly ghosting you after a sales call or email exchange.
Spiky, unpredictable revenue cycles that leave you constantly stressed about your next month’s income
You regularly get passed over for speaking, partnership, and summit opportunities in your space… even though you’re more qualified than the people who get them
Pouring countless hours into social media with barely any discernible impact on either your growth or your sales
The sneaking feeling that things should be easier, given everything you’ve built (podcast, product, lead magnets, newsletter, just to name a few), and the feedback you regularly get on the quality of your work.
Unlike other specialized programs that tend to optimize for narrow siloed aspects of a business…
My job with the audits is to give you the full, comprehensive picture of how the various pieces of your business and marketing strategy fit together (or as is probably the case right now, don’t).
The end result?
Full clarity into exactly why your show hasn’t been driving the sales and growth you thought it would…
And a step-by-step roadmap on what to do—in precisely what order—to fix it.
Here’s how it works:
First, we start with an intensive assessment of your business, offers, brand, and marketing assets to spot brand and strategy-level issues and opportunities.
Second, I spend 10–15 hours with your show and related material before delivering a feature-film-length video report talking through my findings, recommendations, and suggested sequencing (don’t worry, it’s timestamped and bullet-pointed).
Third, we systematically work through the roadmap, with me guiding you on exactly what to do, how to do it, and providing insight, feedback, ideation support at every step to cut down the time to results (and revenue).
There are currently 4 audits available for pre-booking before the price goes up in 2026.
If you're interested in learning more, hit reply with "Early bird audit info" and I'll shoot over the details.
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